Privacy & Cookie Policy

Effective Date: August 25, 2025

This Privacy & Cookie Policy describes how G1ELITE FITNESS AND PERFORMANCE LLC (“Company,” “we,” “our,” or “us”) collects, uses, and protects the personal information of visitors and customers who use our website, services, and facilities. It also explains how we use cookies and similar technologies.

1. Information We Collect

• Personal details such as name, email address, phone number, and billing information.
• Payment details processed securely through Square (we do not store credit card numbers).
• Website usage data collected via cookies and tracking technologies, including Google Analytics 4 (GA-4), Google Tag Manager (GTM), Google Search Console (GSC), Facebook Pixel, and HighLevel CRM.

2. How We Use Your Information

• To provide and manage our services, memberships, and classes.
• To process payments securely through Square.
• To send newsletters, promotions, or marketing messages through our CRM platform (HighLevel).
• To improve our website performance, user experience, and advertising campaigns.
• To comply with legal requirements and enforce our Terms and Conditions.

3. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help websites recognize your browser, remember information, and improve your online experience.

Why Do We Use Cookies?

We use cookies to:

• Enable core website functionality (essential cookies).
• Analyze site traffic and usage patterns.
• Store user preferences and login details.
• Deliver personalized advertising and remarketing.
• Improve the performance and security of our site.

How We Use Cookies

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired). You may disable or manage cookies in your browser settings, but some site features may not work properly without them.

Do We Serve Targeted Advertising?

Yes. We use cookies and third-party tracking tools (such as Google Analytics and Facebook Pixel) to deliver advertising tailored to your interests.

How Often Will We Update This Cookie Policy?

We may update this Cookie Policy from time to time. Any updates will be posted on this page with a revised effective date.

4. Essential Cookies

The table below lists cookies necessary for website and funnel functionality:

Cookie Key	Stored In	Purpose	Type & Duration
msgsndr_id	Browser cookies	Identifies visitor contact info	Persistent (365 days)
_mp	Browser cookies	Stores marketplace info & purchases	Persistent (365 days)
tr	Browser cookies	Tracks orders	Persistent (365 days)
provider	Browser cookies	Stores latest payment method type	Session
hl_timer_arrival / hl_timer_element_id	Browser cookies	Timer tracking for user actions	Session (1 day)
user-email / user-billing-id	Browser cookies	Stores user login & billing info	Persistent (365 days)
cookie-config	Browser cookies	Records cookie consent	Persistent (6 months)
am_id	Browser cookies	Tracks affiliate codes	Persistent (varies)
am_fingerprint	Browser cookies	Tracks affiliate visits	Persistent (varies)
_ud	Local storage	Stores form/survey/calendar input	Persistent
lead-connecter-text-widget-input-values	Local storage	Stores chat widget input	Persistent
wl	Local storage	Stores whitelabel URL	Persistent
ln_url	Local storage	Funnel login URL	Persistent
lead-connector-text-widget-i18n-keys	Session storage	Translation support	Session
orderResponse	Session storage	Stores order confirmation data	Session
contactResponse	Session storage	Stores form/upsell responses	Session
redirect	Session storage	Stores redirect actions	Session

5. Cookies with Variable Names

Some cookies are dynamically created with variable names (e.g., based on location ID, funnel ID, or session ID). These include:

Cookie Key Example	Stored In	Purpose
hl_timer_<variable>	Browser cookies	Timer data
_mf_<variable>	Browser cookies	Membership access
user_data_<variable>	Browser cookies	Calendar data
v3_first_session_event_<variable>	Local storage / Browser	Tracks first session event
v2_contact_session_<variable>	Local storage / Browser	Identifies leads via session ID
v2_user_session_event_<variable>	Local storage / Browser	Tracks user session events
v2_session_history_<variable>	Local storage	Stores session history
v2_history_<variable>	Local storage	Tracks user page visits
_pl_<variable>	Local storage	Funnel product details (V2)
_pl_v1_<variable>	Local storage	Funnel product details (V1)
_pl_ecom_<variable>	Local storage	Ecommerce order details
_address_<variable>	Local storage	Stores order form address
cart_details_<variable>	Local storage	Stores shopping cart
couponSessionId_<variable>	Session storage	Tracks coupon session
location_<variable>	Local storage	Stores location-based data
<variable>lead-connecter-text-widget-prompt-dismissed	Local storage	Chat widget interaction tracking
<variable>_lead-connecter-live-widget-message-data	Local storage	Chat widget last input data

6. Children’s Privacy

We do not knowingly collect information from children under 18 without parental or guardian consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can remove it.

7. Sharing of Information

We do not sell, rent, or share your personal information with third parties. Your data is used solely for internal purposes to provide and improve our services.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, update, or delete your data. To make a request, please contact us at [email protected].

10. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Tennessee.

11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have any questions or concerns about this Privacy & Cookie Policy, you may contact us at:

G1ELITE FITNESS AND PERFORMANCE LLC
116 Commerce Street Suite 180
Kingsport, TN 37660
Email: [email protected]
Phone: (423) 963-4644